I come from Ukraine where my grandma would have her own garden with fruits and vegetables and so I would pick out both on the weekends to help her and got used to understanding that real fruits and vegetables are NOT perfect. Hopefully these guys and gals can change perspective of “regular folks” on the only perfect fruits is the one that does not look perfect. I think this is a fight uphill but I’ll be rooting for them from sidelines
Something that stands out to me is their rigid shopping experience, including a 3-day shopping window and 2-3 day delivery window (source: https://www.misfitsmarket.com/faq). I wonder if they could benefit from partnering with DoorDash or Instacart to enable on-demand shopping/delivery. This could also decrease their delivery fleet costs, which are subject to route density (utilization) problems as you point out.
Ultimately, I feel like their main competitive advantage is on sourcing/inventory. Optimizing last-mile logistics by themselves (distribution centers, trucks, drivers) seems like extra work.
I come from Ukraine where my grandma would have her own garden with fruits and vegetables and so I would pick out both on the weekends to help her and got used to understanding that real fruits and vegetables are NOT perfect. Hopefully these guys and gals can change perspective of “regular folks” on the only perfect fruits is the one that does not look perfect. I think this is a fight uphill but I’ll be rooting for them from sidelines
Something that stands out to me is their rigid shopping experience, including a 3-day shopping window and 2-3 day delivery window (source: https://www.misfitsmarket.com/faq). I wonder if they could benefit from partnering with DoorDash or Instacart to enable on-demand shopping/delivery. This could also decrease their delivery fleet costs, which are subject to route density (utilization) problems as you point out.
Ultimately, I feel like their main competitive advantage is on sourcing/inventory. Optimizing last-mile logistics by themselves (distribution centers, trucks, drivers) seems like extra work.