2 Comments

Ah yes, the Grubhub letter. Consumers have choices (or at least appearance of) and classic market dynamics take over.

Makes me think that not all marketplaces are equal: some might compress margins even further with inefficiency or multiple actors with a take rate. Of course food comes to mind, as margins are already thin. And, some marketplaces add value - curation, shipping and easy returns, warranty, etc.

Expand full comment
author

It's such a great phrase. Agree with your point - as multi-tenating gets easier, online marketpalces can't treat they supply as captive and need to work harder that the value adds you mention.

Expand full comment