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Excellent article, Kevin. Fixed asset / inventory management is hard, especially for a hyper-growth company that didn't have a sound foundation to being with. It reminds me of Jason Fried's recent take on the distinction (philosophical) between the *company* and the *business*.

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Thanks Nick. Appreciate your feedback. To be clear, investing in growth is the right move for Peloton (sales and marketing, research and development, etc.). The G&A intensity is kind of a head-scratcher (but also, not likely a top management priority right now).

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