Great one! Love the practical unpacking of A/B testing. Certainly scale and size unlock capabilities (like velocity) -- incumbents can "afford" to get it wrong. New entrants need to be right to gain market share. Key distinction between winning and not losing.
Great one! Love the practical unpacking of A/B testing. Certainly scale and size unlock capabilities (like velocity) -- incumbents can "afford" to get it wrong. New entrants need to be right to gain market share. Key distinction between winning and not losing.