Great one! Love the practical unpacking of A/B testing. Certainly scale and size unlock capabilities (like velocity) -- incumbents can "afford" to get it wrong. New entrants need to be right to gain market share. Key distinction between winning and not losing.
Thanks, Nick! There's probably a good post to be written about how some companies exploit that scale (Booking.com, Netflix, Spotify), while others slow down as they get bigger. Another sign of the importance of culture to business outcomes.
Great one! Love the practical unpacking of A/B testing. Certainly scale and size unlock capabilities (like velocity) -- incumbents can "afford" to get it wrong. New entrants need to be right to gain market share. Key distinction between winning and not losing.
Thanks, Nick! There's probably a good post to be written about how some companies exploit that scale (Booking.com, Netflix, Spotify), while others slow down as they get bigger. Another sign of the importance of culture to business outcomes.